IDEMITSU
Partner Since: August 2023
Market Place: Amazon
CASE STUDY
Website: idemitsulubricants.com
Seller Category: Automotive
PRIMARY OBSTACLES
Idemitsu entered the market working independently with Amazon Retail. They were they disappointed in their sales performance indicating a need for a strategic shift in their approach.
• Image Carousel: The image carousel was incomplete, lacking all seven potential images and displaying only vanity shots instead of showcasing in-use images. Additionally, it failed to utilize graphics to highlight specific features.
• Keyword Research: Titles and product descriptions fell short of character limits, resulting in poor rankings due to a lack of keywords. This hindered their organic ranking, preventing them from reaching their full potential.
• Enhanced Brand Content: Listings lacked enhanced brand content, diminishing their organic ranking and overall listing potential.
OUR STRATEGY
We implemented a comprehensive strategy to bolster Idemitsu's online presence and improve their listing performance on digital platforms. One key initiative involved the creation of full-image carousels that provided a visually engaging showcase for Idemitsu's products. In addition, we conducted meticulous keyword research to optimize Idemitsu's product listings. By aligning the content with commonly used search terms, we aimed to enhance Idemitsu's visibility and reach within the online marketplace. Finally, we produced enhanced brand content to elevate the storytelling and branding aspects of Idemitsu's listings focusing on highlighting unique selling points, and incorporating multimedia elements to create a more compelling and informative product presentation.
• Vanity: We strategically designed an attention-grabbing Image 1 to ensure that consumers would be instantly drawn to Idemitsu's product listing.
• In-Use: provided prospective with a tangible representation of products in real-life scenarios, enhancing consumers understanding, trust, and confidence in the products.
• Graphics: we combined text and in-use photos to represent key product features, benefits, and brand identity - conveying information efficiently.
• Enhanced Brand Content: provides listings a more engaging and informative shopping experience for customers, ultimately leading to increased trust, brand loyalty, and higher conversion rates.
