The 2024 holiday shopping season is set to bring significant shifts in consumer behavior, with retailers needing to adjust their strategies to meet evolving expectations. Shoppers are more budget-conscious due to inflation, and many plan to scale back their spending compared to previous years. However, they're still prioritizing experiences and value-driven purchases, particularly looking for deals on essentials and gifts that deliver lasting impact, like quality over quantity. According to USA Today, online shopping is on the rise, with consumers gravitating toward convenience, with faster shipping and seamless digital experiences being top priorities.